We work with our clients’ customers, channel partners, influencers and staff. Often in business to business sectors the insights gained from a selected number of high level, intelligent consultations add tremendous value to quantitative, numerical outcomes. Although we often combine our qualitative skills with appropriate online or telephone (CATI) based interviewing, we believe that the power of human dialogue produces the deeper insights that quantitative, numeric focused surveys on their own cannot. Risk analysis of poor mental health in the workplace Sector: Power tools Client(s): Online & Retail Business Activity: Review of current mental health strategy, qualitative discussions with selected staff, online measurement of attitudes towards mental health in the workplace.Outputs: Further development of company policy, delivery of training workshops for senior and mid level management. Local mental health charity retained as an easily accessible therapy resource. Evaluation of marketing communications Sector: Airports Client(s): Air traffic control company Activity: In depth consultations (lasting 60 minutes) with UK airport Operations Managers/Directors.Outputs: Detailed analysis of current challenges faced by airports, generally and with regard to ATC; media channels most used; impressions of ATC providers; analysis of client’s performance. Closer to Customers was a subcontractor on this project. Customer needs segmentation Sector: International food logistics Client(s): Shipping company Activity: In depth consultations (lasting 60 minutes) with logistics directors in food and drink companies in North America, Europe, Africa and Asia.Outputs: Detailed analysis of the differing needs of customers in the sector; detailed breakdown of current arrangements and pressure points in the delivery journey. Client able to shape it’ Closer to Customers was a subcontractor on this project.
